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Areas of expertise

​Web marketing manager

  • Setting up Google Analytics (Universal and GA4), Google Ads, Facebook Business Manager, etc.) 

  • Setting up Google Tag Manager

  • Launching different experiments in Google Optimize to achieve better user experience

  • Integrating any system/tool with the website (Mailchimp, HubSpot, Gravity forms, 

  • Establishing a connection between Mailchimp, HubSpot and the website

  • Working with HTML, CSS, website code

  • Integration of CRM (HubSpot) into the lead generation process from scratch

  • Implementing Google's latest updates (Beta's) as Server Side GTM Container, Google Consent Mode, Google Analytics 4, Data-driven attribution for Google Analytics and Google Ads and others

  • A/B testing via Google Optimize for better user-experience

Paid search specialist

  • Creating paid search strategy and managing paid campaigns

  • Launching paid campaigns from scratch (Google, LinkedIn, Facebook, Instagram, Industry Directories Ads)

  • Optimizing any paid campaigns based on the set of KPIs (Google, LinkedIn, Facebook, Instagram, Industry Directories Ads)

  • Launching lead generation campaigns from scratch

  • Enabling retargeting for Google, LinkedIn and Meta Ads

Search engine optimization (SEO) speciaist

  • Optimizing the website based on SEO best practices

  • Ensuring that the website contains relevant products and content

  • Checking meta-descriptions, broken pages, etc.

  • Analysing the search queries on Google

  • Creating a list of essential keywords to be visible for

  • Integrating the keywords into website content

  • Creating a plan for the upcoming website content

  • Bringing ideas on how to improve the website and/or project in a short term

Data/Reporting Analyst

  • Analysing any paid campaigns, drawing conclusions and recommendations

  • Extracting data, compiling reports, creating/optimizing processes for web data management and data analysis

  • Creating dashboards to track traffic acquisition, keyword rankings, etc.

  • Ad-hoc and regular performance analysis, sales reporting, key trends, budget tracking, product/project recommendations, etc.

  • Brand and Project Performance KPIs, ROI

  • Maintaining and processing all the existing data for the data-driven decisions

  • Converting data into storytelling

  • Working and analyzing data from all the platforms (Facebook, Linkedin, Google Ads, Google Analytics, Google Search Console, Google Trends, Capterra, HubSpot, Mailchimp and many others)

Digital marketing manager

  • Creating website forms, marketing letters, buillding audiences

  • Implemeting marketing automations (booking demo calls, etc.)

  • Integrating CRM (Mailchimp, HubSpot) with the website

  • Building customer journeys from scratch (Mailchimp, HubSpot)

  • ​​Identifying new opportunities and trends to improve and optimize the customer journeys

  • Building data collection process

  • Interpreting any data into story

  • Clarifying buying persona and target market

  • Building brand strategy

  • Providing detailed analytics on a weekly basis along with the next steps

Social media marketing (SMM) specialist

  • Analysing growth and creating a strategy for SMM

  • Creating a weekly report with Google Analytics metrics, measurements on social networks (Facebook, Instagram, Youtube), and Google Trends

Project manager 

  • Collaborating  with different teams about  performance, trends and opportunities

  • Cooperating with internal and external stakeholders

  • Working closely with the development, marketing, sales departments

  • Leading the B2B project for 2 years

  • Leading the team

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